Background: Stressed and worried like most students would be at this time of the year, I decided to create a concept out of it.
Challenge: Creating a piece that is simple but speaks to the problem that many students face near the end of the semester, drowning in due dates. Experimentation with custom typography and layout of elements.
Target Market & Audience: Peers but also potential business clients that would like to apply this kind of style to a marketing or promotion piece.
Solution: Using a limited palette of five blues, Creating the 3 dimension typography and dripping was an adventure on its own, but I wanted to dive deeper. I wanted to capture how I felt and others, specifically designers felt as well. I played with different icons and objects designers used, as well as ways that objects and the water could be dripping off the letters.